How it works

A done-for-you video engine for your event.

StoryTap Customer Success sets up each event end-to-end, with white-label branding, capture strategy, automation and moderation, so your team can focus on the show.

Live example

StoryTap videos embedded on the NRF Retail's Big Show event recap page

See it live on the NRF Retail's Big Show recap page →

Built to travel

Incentivized to share.

Approved videos go live on the event website and socials, then get shared by attendees themselves, with a baked-in call to action.

Speaker recording a sneak preview video for her NRF Nexus session
in
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Sarah M. · 2nd

Keynote Speaker | Retail Strategy & Innovation

2d · 🌐

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Looking forward to joining the movers and shakers of the retail tech world at #NRF #NEXUS this July. Here's a sneak peek at what I'll be covering…

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Sneak Preview of my NRF Nexus Session | Sarah

app.storytap.com

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White-glove set-up

You focus on the show. We handle everything else.

Before your doors open, StoryTap's team has already built your full branded video environment, configured to your show, your sponsors and your goals.

White-label branding

Your event's logos, colors, hosts and copy across every capture, share and embed.

Story strategy & training

We map the exact themes, prompts and people your show wants to spotlight. We provide full training for on-the-floor & roaming capture.

Sponsor activation

Sponsor logos, pre-roll positions and CTAs configured before doors open.

KPIs from day one

Targets and dashboards aligned to your event goals: capture, share, reach.

The platform, made simple

Two ways. Same five steps.

Automate Plus

Remote-first.

  1. 1

    Video asks

    SMS, email, QR.

  2. 2

    AI-directed

    Auto-edited.

  3. 3

    Moderated

    AI + human.

  4. 4

    Distributed

    Social, web, SEO.

  5. 5

    Measured

    Per video. Per sponsor.

On-the-floor service

Live at your event.

Optional: Step & Repeat Area
  1. 1

    On-floor asks

    Booth or roaming.

  2. 2

    AI-directed

    Auto-edited.

  3. 3

    Moderated

    Live review.

  4. 4

    Distributed

    Same day.

  5. 5

    Measured

    Booth-level reach.

Three capture moments

Pre-event. At the event. Post-event.

Every event is powered to collect videos in three distinct ways, so the story compounds before, during and after the show.

01 · Pre-event

Build the buzz before doors open.

Capture short videos from speakers, upcoming exhibitors and ticket holders about why they're excited. Drives attendance, social momentum and FOMO before the show.

02 · At the event

Capture on the floor videos.

StoryTap masters the video automation at the event, hands-on or hands-off, depending on what you need. Set-ups range from a recorded "step and repeat" area to a team that roams with StoryTap's tradesecret + tech solution. Videos can also be captured anywhere by QR code.

03 · Post-event

Find out what rocked.

Automated outreach captures testimonial videos from attendees once they're home. Your post-event highlight reel and proof for next year's pitch.

The event owns the videos outright.

Every clip captured under your event lives with your event. Use them in marketing, ticket sales, sponsor decks, social, press, forever.

Built-in incentive engine.

The platform ships with a ready-to-use participation incentive, or plug in your own (gift cards, swag drops, exclusive access, sponsor prizes). Capture rates jump the moment incentives are live.

Safety & control

Every video is moderated before it goes anywhere.

AI takes the first look, a human does the rest. Use your moderation team or ours. Nothing publishes until it's approved.

Step 1

AI first pass

Automated review for safety, brand fit, audio quality and content policy.

Step 2

Human approval

Your team or ours signs off. You control what goes live, where, and when.

Step 3

Sponsor protection

Sponsor logos and CTAs only appear on approved, brand-safe stories.

Reach & measurement

Videos travel. We track all the magic.

Every video is built to be shared, and every share is measured. The StoryTap web embed also doubles as an SEO and discovery engine.

Full-funnel measurement

Capture, views, shares, click-throughs and sponsor impressions tracked per video.

Google SEO

StoryTap embeds are indexed and rank for long-tail event and product queries.

AI ranking & LLM discovery

Structured, transcribed video content surfaces in AI answers and LLM search.

Ready to see it on your event?

We'll mock up your white-label set-up, capture strategy and sponsor inventory in a 30-minute walkthrough.